Are you stuck? Essential tips for choosing the right theme for you.
Looking at the themes and feeling bit unsure of which one would work best for you? Let’s roll a few steps back and start with answering one simple question. “What is the feeling you want to convey to a potential user landing on your website?”
Are you looking to be seen as a ‘fun and engaging’ business or do you want to appear to be ‘established and elite’? Your website will act as your digital shopfront window, so it needs to be consistent with your brand message and immediately begin to tell your story.
Once you have an idea have a look our amazing library of versatile themes. Which theme inspires you the most? Choose the theme that you feel works best for your personal aesthetic and brand.
Choosing the right theme for you
Look for a theme that you feel best suits your branding in terms of style and layout.
Galway theme
This theme works really well for professional businesses, looking for a fresh, clean site with a bold structure. Features of this theme include CTA (Call to action) tabs on the main banner, which allows you to link a number of key pages to the landing area. This works very well if you have a split focus for the site, (e.g Candidates, Clients and Internal positions).
Stockport theme
The healthcare theme is a great example of a creative layout with an immersive experience. With plenty of white space, rounded buttons and it’s strong use of shapes, this theme conveys trust and warmth to candidates, whilst remaining professional for clients. This works great with bright colour palettes that really make this theme pop!
Brighton theme
If you’re looking for a theme that has a strong, functional UX then the education theme is a great place to start. This theme features clear-cut sections, making it easy for a candidate user search and apply for jobs. Looking to promote something in particular? You can use the ‘spotlight area’ feature to draw users attention to your chosen page/content.
Personalizing the theme to make it your own
What makes a website stand out is the presence of your brand and messaging that shouts out why you’re unique and how you can help your audience. Essentials to consider are:
Making use of the information flow on the website as easy to understand with key call to actions to lead your users to relevant areas within the website for a seamless user journey.
It’s absolutely vital to add striking visuals that convey who you are and what you do. You can start by choosing some images from Unsplash or Shutterstock that you like or work well with the page (See our guide on the Do’s and Dont's of imagery here)
Choose a web-friendly font, suitable for your brand. We use the Google font library as it’s perfectly optimised for web use and contains many of the most common fonts. (See the full Google font library here)
Ensure your brand colours are web accessible. An easy way to check would be putting in your colors on to https://whocanuse.com/
Do have SEO in mind when writing your content (See our handy SEO guide here)